With cloud data growing increasingly dynamic over a wide range of platforms, protecting that data is more difficult and crucial than ever before.

Dig Security Solutions Ltd. looks to meet that challenge with its detection and response technology, or DDR, that protects data at its source.

“We’re really making a product that’s designed to make security as easy as possible,” said Anthony Seto (pictured), field chief technology officer of Dig Security, who positions the company as “part of a bigger security strategy” to protect data across the cloud.

Seto spoke with theCUBE industry analysts Lisa Martin and Dave Vellante at the Fal.Con event, during an exclusive broadcast on theCUBE, SiliconANGLE Media’s livestreaming studio. They discussed Dig Security’s partnership with CrowdStrike Inc. and how data security is changing in the cloud era. (* Disclosure below.)

Providing smart and speedy data detection

Dig Security offers two main services: data security posture management, or DSPM, and DDR, which the company invented to better help customers understand where their data lives and when it is leaving their environment in real time, according to Seto.

With CrowdStrike as its investor and partner, Dig Security can identify malware in a broad range of data stores across a multicloud environment. Seto highlighted the company’s recent announcement of support for data platforms Snowflake Inc. and Microsoft Office 365, with support coming for Databricks Inc. and on-premises files.

DSPM allows Dig Security to stand out from what Seto calls “the alphabet soup of cloud” services, because instead of defending the cloud’s perimeter with end-point security, it guards the source of the data.

“It’s really about protecting data where data lives,” Seto said.

Among the many uses for Dig Security’s technology is determining what data goes into language models for artificial intelligence. Seto sees services such as those Dig Security provides becoming an essential part of how businesses handle their data.

“Data’s going to be living in all different types of places,” he said. “Ultimately, we follow the industry and where customers need us to be.”

Here’s the complete video interview, part of SiliconANGLE’s and theCUBE’s coverage of the Fal.Con event:

(* Disclosure: Dig Security Solutions Ltd. sponsored this segment of theCUBE. Neither Dig Security nor other sponsors have editorial control over content on theCUBE or SiliconANGLE.)

Photo: SiliconANGLE